Digital Marketing (DM) means marketing of product and services using digital technologies. But what makes it unique? Well, it is a modern way of marketing where we can target our audience, track their behaviors, market our products in a cost effective way and also get insights about our campaigns. Overall it is the best result oriented approach.
There are also different platforms and types of digital marketing. Some types of digital marketing that are widely in use:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising.
- Social Media Marketing.
- Content Marketing.
- Affiliate Marketing.
- Email Marketing.
Each of these types require a different platform to operate in. In general, every marketing activity needs a platform to achieve their respective goals. So does Digital Marketing. There are several Digital Marketing Platforms for different types, where the following being some widely used ones:
- Google Adwords,
- Our Blog,
- ShareASale, etc.
All of these above platforms are in use for different reasons and type of products. Each have their own types, significance and reputation over the internet. For instance: Facebook and Instagram are in use for sharing contents and advertising for business. But if needed B2B advertising and target the ad to people’s profession then LinkedIn would be the better Option. Moreover if I am looking for Content Marketing then the likes of Quora and Our Blog can suit me the best. Similarly ShareASale for affiliate marketing, Mailchimp for E-mail Marketing and Google Adwords for Search Engine Marketing are the best options.
Therefore, at this time in the world everything is getting digitized. People are on their devices surfing the web most of their time. Where people on average are spending 3 hours and 15 minutes on their mobile phones there is no better place to show them your content, sell your product or provide your services. This is only possible with the appropriate use of Digital Marketing Channels and Platforms. The amount spend in ads for DM now is $333.25 billion Also with the expected growth of Digital Marketing spends over 18% per year it is certain that Digital Marketing will account for roughly half of the global ad market and there will be more of these platforms and channel forthcoming which could maybe create even more impact in the market.