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Posted by Akshun Thapa

Discussion on AI & Trends over tea and cookies

Events 0

We held our first AI Interaction session – (#)Discussion on AI and Trends over Tea and Cookies #CiAi in our work premises located at Thapathali on Saturday, 11th of January, 2020. It was a casual outdoor event.

Attended by over 60 AI enthusiasts, learners and experts keen to share their stories and experiences of Artificial Intelligence, Machine Learning, Robotics and such.

“This is an event we were very excited about and we are glad that we were able to cater to people’s interest in Artificial Intelligence and Machine learning”, – Manoj Bhattarai, CEO and steer-er of CellApp Innovations.

Mr. Kshitiz Rimal attended the event as the Special Guest for the day. Mr. Rimal is an AI Enthusiast and Researcher focused on Device Handled Machine Learning. Rimal has been engaged in developing projects, conducting workshops and hands-on sessions on Deep Learning in Nepal via the not-for-profit research organization known as Artificial Intelligence for Development, of which he is Head of Research and a Co-founder. His further engagements, you can check it over here: (https://www.facebook.com/kshitizrimal)

The event had Mr. Rimal Q&A with the participants about Artificial Intelligence, Practices, Specific Challenges and Opportunities of AI in Nepal and all over. The extended question-answer session allowed enthusiasts put forward their queries which were duly answered by Mr. Rimal.

As the first of a series of #CiAI sessions planned for throughout this year, the format was made very casual by the organizers and the scenic outdoor setting was beautifully set-up for a perfect afternoon of discussions and learning under the warm Sun.

As told by CEO Manoj Bhattarai, “The aim of these sessions is to bring together relevant people who are working in AI and Robotics in order to explore more about the subject and get into the untapped potential that is held by AI regarding technology moving forward. He added,” This is just the beginning! We are foraying deep into AI this year and we need like-minded people for partnership, collaboration, jobs and what not!”

Mr. ShyamBajgain, founder of Jara Ventures several other startups, was another one of the speakers for the day. He talked about the process of initiating a startup, the challenges and even gave tips as how to overcome them. “Persistence and patience is the key to all success”, said Mr. Bajgain. A very successful entrepreneur in his own rights, Mr. Bajgain also facilitated the event by providing Tea for the event from his latest venture “CHIYAMANDU” launching soon in your area with the slogan “चोकचोकमा CHIYAMANDU”.

“Plans are to conduct these sessions frequently in order to build a platform for people wanting to contribute, communicate and learn about AI. We are overwhelmed by the response today and it has encouraged us to keep doing this!” said Mr. Bhattarai, the CEO. All in all, it was a very interesting event with so many people benefiting from it. Kudos to CellApp Team for organizing such an event and we hope to see more from them in the future!

From the #CellappInnovations Team: We are so excited to have you hosted and we’re glad you came. Let’s keep touch.

Event Gallery:

Shop Banner- ECommerce
Posted by Nipuna Neupane

E-commerce in Nepal

Business, Technology 0

E-commerce in Nepal: Past, Present and Future

E-commerce in Nepal has started to grow and impact lives positively. Hungry and lazy? Food will be delivered at your doorsteps from your favorite eateries- choose the food, the restaurant and your method of payment, give them your location for delivery and BOOM food arrives where you want it! Gone are the days when you had to drunk drive to go get more booze while having a night out with your mates- service providers are ready to deliver the liquor of your choice at your doorsteps whenever you want it! These are just examples of how the evolution of online businesses have impacted the purchasing trends and scenarios in Nepal. Our country is currently taking baby steps towards a technical revolution and e-commerce in Nepal looks like a very promising and happening prospect.

e-commerce in Nepal
Your device is now the store you buy from!

                To understand more about e-commerce in Nepal, first one must know the basic concept of e-commerce. E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. So basically, e-commerce means buying or selling anything over the internet. The concept is that you browse for the product of your choice online, buy what you like and it gets delivered to you. It saves you the effort, time and fuel cost. How hectic is shopping when you have to go from shop to shop looking for merchandise? All this is solved by the introduction of e-commerce.

                E-commerce in Nepal is a relatively budding prospect. About a decade ago, Send Gifts to Nepal was setup with the help of which people residing abroad sent gifts to their loved ones in Nepal. Although this wasn’t exactly Nepal based, it gave people a sneak peak of what buying things online looked like. Later on, platforms like Muncha.com, Bhatbhatenionline, Thamel.com, Giftmandu et cetera were introduced but could not get their expected popularity because back then people in Nepal were just getting familiar with the Internet and it’s many wonders. With the gradual increase in the number of internet users with time, right now, e-commerce in Nepal is flourishing and gaining huge momentum. People are loving this idea of shopping with the help of their devices- not only clothes but everything from furniture to food, liquor to electronic appliances.

                With more people getting access to the internet, the future of e-commerce in Nepal looks even more promising. Because of that, even traditionally run businesses are looking to hire personnel to make their business e-commerce friendly as well. The market is evolving rapidly and those who do not keep up with it are bound to be swept off their feet. The internet is what’s trending right now and it will be the case for the foreseeable future. There may soon come a time when even a small Nepali household will buy their rice, lentils or toothpaste with the help of e-commerce. That is the potential right there. How it will progress depends on how well the businesses can integrate this into the lives of their customers. So far, so good!

If you want to create an amazing E-commerce website to amplify your business, contact us and venture into this amazing world of business with the help of the internet! Click here!

VPN Banner
Posted by Nipuna Neupane

What is VPN?

Technology 0
A Virtual Private Network (VPN)

VPN: A brief overview

Does being in a developing third world country stop you from pursuing varied interests that you might have on the internet? Do you want to stream music online on Spotify but cannot because you live in Nepal and they do not provide this service here? Is the latest Rakuten TV documentary not available in your country but free to watch in Spain? All these problems could be solved if you could access the internet from a different location than your own, say, The United States or Spain for that matter. Well, fret not because you can actually indulge in the online recreation of your choice while you’re staying at your home in Nepal! Yes, you read it right! A rather useful technological tweak, namely VPN (Virtual Private Network) will do the trick.

In simple terms, with the help of VPN, you can alter the location: your IP address to be more precise so that you can disguise yourself as an internet user from that location and easily access content that would not be possible to access from your actual location. For the more technical people, A virtual private network (VPN) extends a private network across a public network, and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. So this is how it works: you request to get into a private network of your choice and eventually you are hauled into one by establishing a virtual point-to-point connection through the use of dedicated circuits or with tunneling protocols over existing networks. Then, you are good to go!

IS THIS LEGAL?

Yes, technically using a VPN is legal. But if you try and do illegal things by using it, it will obviously be against the law. The concept of VPN was originally developed to allow remote users and branch offices to access corporate applications and resources. For better understanding, we can take an example of a bank. Let us assume that a bank allows only a set of IPs from the head office in Kathmandu to access very confidential resources. Now if you are a branch in Mahendranagar and have to access these resources, how can it be made possible? The answer to this was VPN. This made things a lot easier. Contrary to this, nowadays VPN is being used in order to access content that the government or your Internet Service Provider(ISP) have banned. It is not legal, but is it worth it to use and have harmless fun delving into the wide range of services that the internet has to offer? DEFINITELY YES!

IS IT SAFE?

As long as you are not doing anything criminal and using the perks of VPN to enjoy the internet, it is safe. But if you try and indulge in criminal activities and want to use VPN as a cover, beware my friend because you will be found! It is advisable to not disclose your personal information while using VPN because it could be risky! Other than that, enjoy VPN until it lasts because companies are coming up with technologies to block VPN which would effectively and completely stop our foraying into the vast wilderness of internet beyond country boarders!

Digital Marketing and Platforms
Posted by Akshun Thapa

Digital Marketing and Platforms

Content Marketing, Email Marketing, Local SEO, PPC Management, SEO, Social Media Marketing 0

Digital Marketing (DM) means marketing of product and services using digital technologies. But what makes it unique? Well, it is a modern way of marketing where we can target our audience, track their behaviors, market our products in a cost effective way and also get insights about our campaigns. Overall it is the best result oriented approach.

There are also different platforms and types of digital marketing. Some types of digital marketing that are widely in use:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing and Pay-Per-Click Advertising.
  • Social Media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Email Marketing.

Each of these types require a different platform to operate in. In general, every marketing activity needs a platform to achieve their respective goals. So does Digital Marketing. There are several Digital Marketing Platforms for different types, where the following being some widely used ones:

  • Facebook,
  • LinkedIn,
  • Quora,
  • Google Adwords,
  • Instagram,
  • Our Blog,
  • Mailchimp,
  • ShareASale, etc.

All of these above platforms are in use for different reasons and type of products. Each have their own types, significance and reputation over the internet. For instance: Facebook and Instagram are in use for sharing contents and advertising for business. But if needed B2B advertising and target the ad to people’s profession then LinkedIn would be the better Option. Moreover if I am looking for Content Marketing then the likes of Quora and Our Blog can suit me the best. Similarly ShareASale for affiliate marketing, Mailchimp for E-mail Marketing and Google Adwords for Search Engine Marketing are the best options.

Therefore, at this time in the world everything is getting digitized. People are on their devices surfing the web most of their time. Where people on average are spending 3 hours and 15 minutes on their mobile phones there is no better place to show them your content, sell your product or provide your services. This is only possible with the appropriate use of Digital Marketing Channels and Platforms. The amount spend in ads for DM now is $333.25 billion Also with the expected growth of Digital Marketing spends over 18% per year it is certain that Digital Marketing will account for roughly half of the global ad market and there will be more of these platforms and channel forthcoming which could maybe create even more impact in the market.

Posted by Akshun Thapa

What is SEO? Why do we need it?

Local SEO, SEO 0

“Search Engine Optimization (SEO)”! One of the most talked about and emerging topic in the world right now. But, what really is SEO and why is it so important? In simple words, SEO is the art of making web pages attractive and rank higher in the search results. With proper SEO maintenance your website or webpage/posts can rank higher in the search results of the search engines. Thus, it generates more traffic and views to your web contents.

But does Search Engine Optimization needs to be a top priority? Yes, it definitely needs to be the top most priority. According to a stat from Hosting Trinubal (2019), there are over 70 million blogs published on the internet in a month. That means more than 2 million blogs per day. Similarly thousands of websites are being hosted per hour. Fun fact: the users rarely do or most of the times, do not visit the second page of their google search results at all. So, it seems important to rank higher, doesn’t it? Then, to let your content rank at the high and to get traffic/visitors to your page you need Search Engine Optimization because you simply need to be on that top page of the search engine.

seo strategy

However, this is a challenging task because with change in time the ranking algorithms of search engines are getting more and more strict. Even the smallest of things matter. You simply cannot ignore any of the factors that affects your page’s SEO. There are several SEO factors that affects the rankings:

  • On-Page SEO
    • Keywords
    • Meta Descriptions
    • Image Alt Texts
    • SSL/HTTPS
    • URL Structure
    • Internal Linkings
    • Page Perfromance
    • Content Quality
  • Off-Page SEO
    • Backlinks
    • Domain Authority
    • Anchor Texts
    • Traffic/ Reviews/ Trust
    • Social

These are just the basic factors that helps you rank higher in the search results. In addition, there are still more sub-factors inside those above factors.

Therefore, Search Engine Optimization is the first and the most important task to do if you are looking to build up your reputation in the internet. Not just getting traffic and more views, SEO will lead to better user experience, generate leads for your business, manage your promotion costs, create Synergy of all marketing activities online and finally take you ahead of the competition. So, if you are going to post any website or content on your site you might as well take the time to make sure that google takes notice of your effort.

Click here to contact us for your website’s SEO.

‘Starting up’ in Nepal tends to become a horrible trouble in the beginning.

BUT SUCH COULD CHANGE US FOREVER!

The Social Media is hot, and they’re hitting  on #Tootle and #Pathao.  The questions of legality are intact, but this is not the only discussion that should be going around. Here, a few thoughts I could not resist as we share the Industry:
‘Starting up’ in Nepal tends to become a horrible trouble, in the beginning.
 
My part of experience said that. As most-startups come through a youngster mind, In the beginning period all energy rolls into digging problems out, getting more exposure to your services or getting through experiments that would adapt you in this almost-neutral market.
 
And at around the end of your first fiscal year, you get truly amazed, shocked and in tons frustrated when you come to know about all hassles you’ve been missing. This happens to every start-up founder. This has happened to #metoo, 7-9 years back.
 
We paid a horrible amount of fines and taxes for our first startup when we didn’t even have enough pocket money raised.
 
The next or next year we somehow find ways to adapt in the system, no matter how messed up that is. But, that happens for I think 5% of or less those started. Rest are collapsed upon learning, some with frustration, partnership issues, capital crisis or with maturity. I’ve a lot of friends those have fled abroad.
 
We are young, we devote to change as we are somehow the generation that not just vows for #EasyMoney. A problem solver does not much like to get enrolled into problem, naturally.
 
The current tax and company regulations are somehow understood as ‘problems’ in the #NepaliStartup Industry.
 
The amount of startups and CEOs we see around in Nepal has drastically accelerated in the past 2-3 years. Maturity is the matter of time but as we see its current impact, isn’t this the future we’ve been seeking for?
 
A few past decades were to #ExportLabor, the most important development resource sold for the cheapest price!
This has to change? The current startup wind somehow puts a seed inside that eventually acts in as a psychology to start my own. The startup Industry should not be pulled into politics, rather facilitated.
 
With current #Tootle, #Pathao conflict, it is likely that the startup industry is now a discussion topic. Most people might have heard the #startup word for the first time, this is eventually a milestone that will lead us to formulating favorable policies and startup laws. We don’t hope that very soon, but if that happens we’d be most happiest ones as most of us are not hear for easy money or corruption, unless frustrations are resolved.  Technology does not rest and  the young is not much exposed to frauds and tax cheats, it’s better to guide them, give a startup
 
In my personal understanding, every starter youngster has seen a #StableNepal for the first time he/she can remember. He has energy that can be driven and if a few favorable policies come, this can be a huge huge trend. We’re good to go with trends afterall!
 
Some will be developing opportunities here, some would bring back capital and expertise and the most would retrurn back..   f
 
Travel and Tourism
Posted by Manoj Bhattarai

Are you into Tourism?

Business, SEO, Social Media Marketing 0

Tourism is a business talked rigorously and practiced regularly . Through long decades, there are uncountable business firms going through hassle of tourism business. Well, practicing is not enough to get the desired results. If you are into tourism, grab all your energy and focus on the smart practice .To survive in the competitive global tourism marketplace, you have to be smart and act smart.

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