Avoiding Common PPC Mistakes
There are many PPC management novices who are making the same mistakes while conducting their first pay-per-click campaigns.
The most evident mistake that can be made regards the right landing pages. Once you have created your PPC copy, you should think precisely over the correct landing page that correlates with the ad content. It can be very disappointing for your prospective leads to learn that they were misguided, that is why your Google AdWords management team should decide which of the website pages meets the leads’ expectations. Alternatively, you can adjust your ad copy to the landing page.
The second point regards the ad content. There are many ways for attracting prospects’ attention with correct PPC management, and some of them include capitalizing headings, using dashes and exclamation signs instead of dots and comas. Besides, your ad should feature a clear call to action, because your leads expect to be told what to do actually with all amazing stuff you’re selling through your AdWords management campaign. Besides, you can use ampersands to save the space in your ads.
By no means should you insert the same text in the ad body as in its heading. I believe that your PPC management team is savvy enough to invent clever and catching ads to compel the prospect. If not, perhaps you should consider someone else for this position, shouldn’t you? Well, I am joking, but the right way to check your AdWords management team expertise is to subscribe them for professional certification program with Google AdWords. This approach has multiple advantages – your PPC team proves its professionalism and obtains individual certifications, while your PPC company has an opportunity to be listed as a Google AdWords Certified Partner. It is great for every PPC management agency to showcase its skills and achievements in such a profound way. People tend to trust badges, and such certification programs work great for this, don’t miss it.