Author: Akshun Thapa

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Discussion on AI & Trends over tea and cookies

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We held our first AI Interaction session – (#)Discussion on AI and Trends over Tea and Cookies #CiAi in our work premises located at Thapathali on Saturday, 11th of January, 2020. It was a casual outdoor event.

Attended by over 60 AI enthusiasts, learners and experts keen to share their stories and experiences of Artificial Intelligence, Machine Learning, Robotics and such.

“This is an event we were very excited about and we are glad that we were able to cater to people’s interest in Artificial Intelligence and Machine learning”, – Manoj Bhattarai, CEO and steer-er of CellApp Innovations.

Mr. Kshitiz Rimal attended the event as the Special Guest for the day. Mr. Rimal is an AI Enthusiast and Researcher focused on Device Handled Machine Learning. Rimal has been engaged in developing projects, conducting workshops and hands-on sessions on Deep Learning in Nepal via the not-for-profit research organization known as Artificial Intelligence for Development, of which he is Head of Research and a Co-founder. His further engagements, you can check it over here: (https://www.facebook.com/kshitizrimal)

The event had Mr. Rimal Q&A with the participants about Artificial Intelligence, Practices, Specific Challenges and Opportunities of AI in Nepal and all over. The extended question-answer session allowed enthusiasts put forward their queries which were duly answered by Mr. Rimal.

As the first of a series of #CiAI sessions planned for throughout this year, the format was made very casual by the organizers and the scenic outdoor setting was beautifully set-up for a perfect afternoon of discussions and learning under the warm Sun.

As told by CEO Manoj Bhattarai, “The aim of these sessions is to bring together relevant people who are working in AI and Robotics in order to explore more about the subject and get into the untapped potential that is held by AI regarding technology moving forward. He added,” This is just the beginning! We are foraying deep into AI this year and we need like-minded people for partnership, collaboration, jobs and what not!”

Mr. ShyamBajgain, founder of Jara Ventures several other startups, was another one of the speakers for the day. He talked about the process of initiating a startup, the challenges and even gave tips as how to overcome them. “Persistence and patience is the key to all success”, said Mr. Bajgain. A very successful entrepreneur in his own rights, Mr. Bajgain also facilitated the event by providing Tea for the event from his latest venture “CHIYAMANDU” launching soon in your area with the slogan “चोकचोकमा CHIYAMANDU”.

“Plans are to conduct these sessions frequently in order to build a platform for people wanting to contribute, communicate and learn about AI. We are overwhelmed by the response today and it has encouraged us to keep doing this!” said Mr. Bhattarai, the CEO. All in all, it was a very interesting event with so many people benefiting from it. Kudos to CellApp Team for organizing such an event and we hope to see more from them in the future!

From the #CellappInnovations Team: We are so excited to have you hosted and we’re glad you came. Let’s keep touch.

Event Gallery:

Digital Marketing and Platforms

Digital Marketing and Platforms

Content Marketing, Email Marketing, Local SEO, PPC Management, SEO, Social Media Marketing 0

Digital Marketing (DM) means marketing of product and services using digital technologies. But what makes it unique? Well, it is a modern way of marketing where we can target our audience, track their behaviors, market our products in a cost effective way and also get insights about our campaigns. Overall it is the best result oriented approach.

There are also different platforms and types of digital marketing. Some types of digital marketing that are widely in use:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing and Pay-Per-Click Advertising.
  • Social Media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Email Marketing.

Each of these types require a different platform to operate in. In general, every marketing activity needs a platform to achieve their respective goals. So does Digital Marketing. There are several Digital Marketing Platforms for different types, where the following being some widely used ones:

  • Facebook,
  • LinkedIn,
  • Quora,
  • Google Adwords,
  • Instagram,
  • Our Blog,
  • Mailchimp,
  • ShareASale, etc.

All of these above platforms are in use for different reasons and type of products. Each have their own types, significance and reputation over the internet. For instance: Facebook and Instagram are in use for sharing contents and advertising for business. But if needed B2B advertising and target the ad to people’s profession then LinkedIn would be the better Option. Moreover if I am looking for Content Marketing then the likes of Quora and Our Blog can suit me the best. Similarly ShareASale for affiliate marketing, Mailchimp for E-mail Marketing and Google Adwords for Search Engine Marketing are the best options.

Therefore, at this time in the world everything is getting digitized. People are on their devices surfing the web most of their time. Where people on average are spending 3 hours and 15 minutes on their mobile phones there is no better place to show them your content, sell your product or provide your services. This is only possible with the appropriate use of Digital Marketing Channels and Platforms. The amount spend in ads for DM now is $333.25 billion Also with the expected growth of Digital Marketing spends over 18% per year it is certain that Digital Marketing will account for roughly half of the global ad market and there will be more of these platforms and channel forthcoming which could maybe create even more impact in the market.

What is SEO? Why do we need it?

Local SEO, SEO 0

“Search Engine Optimization (SEO)”! One of the most talked about and emerging topic in the world right now. But, what really is SEO and why is it so important? In simple words, SEO is the art of making web pages attractive and rank higher in the search results. With proper SEO maintenance your website or webpage/posts can rank higher in the search results of the search engines. Thus, it generates more traffic and views to your web contents.

But does Search Engine Optimization needs to be a top priority? Yes, it definitely needs to be the top most priority. According to a stat from Hosting Trinubal (2019), there are over 70 million blogs published on the internet in a month. That means more than 2 million blogs per day. Similarly thousands of websites are being hosted per hour. Fun fact: the users rarely do or most of the times, do not visit the second page of their google search results at all. So, it seems important to rank higher, doesn’t it? Then, to let your content rank at the high and to get traffic/visitors to your page you need Search Engine Optimization because you simply need to be on that top page of the search engine.

seo strategy

However, this is a challenging task because with change in time the ranking algorithms of search engines are getting more and more strict. Even the smallest of things matter. You simply cannot ignore any of the factors that affects your page’s SEO. There are several SEO factors that affects the rankings:

  • On-Page SEO
    • Keywords
    • Meta Descriptions
    • Image Alt Texts
    • SSL/HTTPS
    • URL Structure
    • Internal Linkings
    • Page Perfromance
    • Content Quality
  • Off-Page SEO
    • Backlinks
    • Domain Authority
    • Anchor Texts
    • Traffic/ Reviews/ Trust
    • Social

These are just the basic factors that helps you rank higher in the search results. In addition, there are still more sub-factors inside those above factors.

Therefore, Search Engine Optimization is the first and the most important task to do if you are looking to build up your reputation in the internet. Not just getting traffic and more views, SEO will lead to better user experience, generate leads for your business, manage your promotion costs, create Synergy of all marketing activities online and finally take you ahead of the competition. So, if you are going to post any website or content on your site you might as well take the time to make sure that google takes notice of your effort.

Click here to contact us for your website’s SEO.

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