July 31, 2017
Last 11 days, I traveled around Pokhara to understand what actually the market thinks about Mobile Apps. The results were hilarious. Hilarious in the sense that some people literally looked up in the sky when we started talking about Mobile Apps.
Well, one of the best Tourist Destinations, the City of Lakes, Untouched Nature and a simple Lifestyle. Why in the world, would Pokhara want Aliens?
I have invested by 8+ years in the Information Technology Industry, created several jobs, some booms some disasters and overall, enough experience to start a Impactful Change.The news of Mars, at first was a bit shocking. As I was fishing in a Pond of Clay. I would get eels, but no bones, not much fun.
Post a week of round meetings with business persons, hospitality Industry leaders and Policy Makers, I got happier and to the 11th day, the happiest. Nothing much had been done with Information Technology. Here, If we compare, not even a percent of what actually is being done wolrdwide with ICT.
Like everywhere, start-up trend is accelerating in Nepal. Yet, we are far behind in creating things. Technology is solving some business basics but it has not yet touched the innovation stage. I was happy that we were Innovating and we found a unfarmed lake of Fishes. Say, a virgin market.
Innovators, Seed Fund Investors, VCs, Cash Managers, Investment Seeking Individuals and who not have no oppurtinities here? Forget everyone, if only the running businessess invest a 5% of running capital, within 6 months or a year, there are possibilities that they stand out in the Industry.
Last 6 months, we have been innovating a couple for products
for the Hospatility Industry – Hotels, Toursim Entreprenuers and Agencies. I was there in Pokhara to give taste of our applications. It was on my second or third meetins, I showed them demos
of what can happen and people cheered! 🙂
Almost, every Tech Company here in Nepal is either focused in Outsourced Jobs, Health Care or Business Solutions. Even we did and do. But now since the biggest issue of Payment Gateway is locally solved and is on the way to be globally solved this year, my suggestion to risk-takers would be to plan someting Big. It might need some awarness and kickass efforts, but we know it very well, there is no alternative that enrolling into IT. We do it or anyone from abroad, things will happen that way, anyway. The Big Right Time has come.
In the beginning, a sterotype no-market situation might hit. But there are lean approaches you can try. I can even share with you my experience and results of what market has to speak, DM
me if you are interested to start or plan something together. My Incubaotrs at CellApp Innovations are always eager.
I’ll come up with a second, more elaborated version of this article in a few days. In the meantime, if you have an iDea, Let’s Connect
May 26, 2017
Marketing with content online involves much time doing research in order to develop useful information for people to read.
Although this particular strategy can be very effective many tend to ‘cut corners’ when writing content which leads to diminishing results!
Read on to see the 5 areas you must consistently maintain when marketing content to get the best results possible!
Here are 5 areas you must consistently maintain when writing content as part of your internet marketing strategy to get the best results possible! Marketing with content online involves much time doing research in order to develop useful information for people to read. Although this particular internet marketing strategy can be very effective it is also easy to ‘cut corners’ when writing content which can lead to diminishing results! Read More
May 26, 2017
If you’re not measuring your marketing results, you’re not getting the most out of your marketing investment. Read this article to learn the two most important secrets to marketing measurement and find out how you can accelerate your marketing results by measuring the right things.
Here are a few guidelines to help you get started or to assess your current measuring system:The best way to ensure you get stellar results from your marketing is one that is overlooked surprisingly often: measure! When you first launch a marketing program, you may have to start by measuring activities, but eventually you’ll be able to measure results. Most importantly – and this is where a lot of measurement efforts fail — you can measure progress against your plan. Read More
May 26, 2017
There are many PPC management novices who are making the same mistakes while conducting their first pay-per-click campaigns.
The most evident mistake that can be made regards the right landing pages. Once you have created your PPC copy, you should think precisely over the correct landing page that correlates with the ad content. It can be very disappointing for your prospective leads to learn that they were misguided, that is why your Google AdWords management team should decide which of the website pages meets the leads’ expectations. Alternatively, you can adjust your ad copy to the landing page. Read More
May 25, 2017
Create an editorial calendar to reduce stress, improve brand alignment, and leverage the big picture viewpoint for your content marketing.
Ever arrive at your computer, bleary-eyed, to write a blog or social media post that just has to go out that day?
Go ahead, raise your hand if that’s you.
We are raising our hand right along with you! This is one area that took us a long time to master. And all it took to send us well on our way to mastery is a tool called an editorial calendar.
Simply put, an editorial calendar is a tool to schedule your content marketing. Read More
May 25, 2017
Many people are stuck asking “What is Brand Management?” In terms of marketing, brand management is overlooking the position of a brand in their business category and how they are looked upon in the marketing by consumers and other businesses.
When consulting for brand management, creating positive relationships with the marketing trend, the brand is going for is important to a successful campaign.
When it comes to the product itself that needs management, it is wise to look at the tangible elements for proper brand management. This includes the price, how the product looks, what the product offers, packing if there is any, and a general consideration of the look. Intangible elements should also be managed, as they are the elements that decide how the consumer experience is with the brand. Brand management, or a brand manager, will overlook all of these facets.
May 25, 2017
We have shared ten key benefits of adopting software test automation for software, web and mobile app testing so what are you waiting for? If you don’t have skilled resources, get in touch with experts to formalize you automation practices.
Time to be innovative and pro-active to reap the benefits of Software Test Automation.
Just a few years back client might have asked you why we should go for automation testing for our software or mobile apps. But now, the scenario has changed drastically; automation is the new buzz word. Latest software testing trends are clearly indicating how marketing has shifted towards automation. Some of the market study suggests that almost 35% of the companies are already going ahead with automation while 29% of them are ready to implement automation in next few months. Read More
May 25, 2017
None of the industry today is unaffected by the advent of technology and hotel industry is no exception. A number of hotel management software have taken hold in the market and are in competition with…
None of the industry today is unaffected by the advent of technology and hotel industry is no exception. A number of hotel management software have taken hold in the market and are in competition with each other to provide effective hotel management solutions. These software have not only helped the hotels but have also improved the level of services offered to the guests. Here are some of the examples of the technology’s contribution to the hotel industry.
Use of hotel management software: There are a number of hospitality management software available in the market for every type of hotel. These software help the management in every possible way like room service, room vacancy, check-in and check-out, inventory management and every possible function of a hotel one can think of. Read More